The leading publication of the direct sales industry, Direct Selling News magazine, has recognized the growing influence of organic nutrition with a spotlight on organic supplement provider Touchstone Essentials.
With a full-length feature in the April 2017 edition of the magazine, the renowned publication showcases the thriving organic food movement and how one nutritional company that embodies the organic trend is poised for significant growth.
Sales in the organic sector are booming at a double digit rate each year, with organic representing the fastest growth in the US food industry.
According to the Organic Trade Association, 51% of US families are buying more organic than a year ago. In 2015, sales of organic products topped $43 billion in the US.
Direct Selling News reports in the article that, “Organic foods tend to have higher antioxidant and nutrient values, and organic ingredients are also notable for what’s not inside: no synthetic pesticides or herbicides, and no toxic additives.”
While every age group is embracing organic foods, Millennial parents choose organic more than any other generation, indicating these growth trends are set to continue.
Despite a roaring demand for clean foods, consumers had few choices when it came to clean nutritional supplements. Until now that is. Touchstone Essentials is leading the way with premium, organic products sourced from whole foods.
Eddie Stone, Touchstone Essentials’ Founder and CEO, shared the company’s philosophy in the article. “We believe it’s not too much to ask for your nutritional supplements to meet the same high standard you want for your food: organic, clean and natural,” said Stone.
There is every indication that the direct sales channel is the perfect platform for the growing organic movement.
Wellness products represent the largest segment of US direct sales. According to the Direct Selling Association, the direct sales industry has total annual sales of $178.5 billion globally (2015) with an estimated $36 billion in the US market.
Mr. Stone went on to say, “With double-digit annual growth, organic is in high demand with consumers, but it was (and is) underrepresented in the supplement sector. The direct sales channel is the perfect place to connect with a community that wants, and deserves, better.”
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A focal point of the Direct Selling News magazine spotlight was the organic ready-to-mix superfood powders offered by Touchstone Essentials.
Super Green Juice is a certified organic, premium juice powder that provides 44 organic superfoods in every scoop. With no added sugar, and organic raspberry and organic apple flavors, Super Green Juice offers concentrated nutrition that is fast, easy and tastes good.
Organic Super Protein is a clean, complete protein powder with 18 g of plant-protein from certified organic superfoods. It provides energizing MCTs and heart-healthy omegas (with no added sugar) all in one delicious vanilla shake.
Touchstone Essentials also recently celebrated its fifth anniversary, a milestone that speaks to the stability and strength of its offerings, and long-term growth prospects.
“Everything we do is about looking long-term. We are on trend and on the right track.”—Eddie Stone